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Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s, changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life. The extension to non-Internet channels differentiates digital marketing from online marketing.
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SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility for relevant searches.
Social media marketing is the use of social media platforms and websites to promote a product or service.It is becoming more popular for practitioners & researchers.
Pay per Click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. It allows advertisers to bid for ad placement.
Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor by the affiliate's own marketing efforts.
A content writer will spend time on research, content creation, and editing web copy for an endless range of topics that will provide information a target audience needs.
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential.
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